Consilium Contracting Services engaged CALLANN with a clear objective: strengthen their position in the market, improve reputation and visibility, and support ongoing growth while actively bidding for public sector work. They wanted their brand presence to match the quality of their delivery, and for their tender submissions to reflect a consistent, confident message.
We began with an initial gap analysis and a dedicated work-winning strategy day to understand Consilium’s goals, target clients, service strengths, differentiators, and the tone of voice that would land best with public sector buyers and wider stakeholders. This gave us a clear, agreed narrative for how Consilium should present themselves: a credible multi-trade contractor with strong delivery capability, backed by a grassroots, local, community-focused approach.
From that foundation we created a bespoke marketing plan across three social media platforms, delivered through a consistent programme of three posts per week. Content was shaped around Consilium’s strengths, live activity, team culture, community focus, and the kind of proof points that build confidence with procurement decision-makers. The aim was not simply to “post more”, but to improve how Consilium was perceived by the audiences that influence work winning.
Crucially, this marketing activity was not run in isolation. The marketing plan was designed to directly support their active tender pipeline. While CALLANN supported monthly bidding activity, the marketing programme reinforced the same key messages, creating consistency between what buyers saw publicly and what evaluators read in tender submissions. This integrated approach strengthened credibility and reduced the common disconnect between “what a company says in a bid” and “what the market can see and verify”.
Over the contract period, Consilium strengthened their market presence, improved visibility and engagement, and further positioned themselves as a recognised player in the multi-trade sector, while maintaining a clear and authentic message around local roots and community focus. The business has also experienced measurable growth over the last year (client to confirm %/£ value), with increased profile supporting both public sector bidding and wider market traction.
“We’ve been working with Claire and the team at Callann for some time now, and their impact on our business has been nothing short of transformative. As our Marketing and Bid Writing partners, they have provided exceptional support in aligning marketing strategy with our growth ambitions and the results speak for themselves. What sets Callann apart is their ability to seamlessly integrate strategic marketing with highly effective bid writing. This fusion ensures that every public contract bid we submit is not only technically sound but also carries the weight and polish of a cohesive marketing approach. It’s a rare and valuable combination, and it’s contributed significantly to the visibility and strength of our proposals. Their influence extends well beyond bid support. Since Callann began managing our marketing, including our social media, we’ve seen huge levels of engagement. In fact, our socials are more active and impactful now than at any point in our 11 year history. This increased visibility has been a critical factor in helping us reach new audiences and grow our profile across our industry. Claire and her team are a pleasure to work with. They are strategic, insightful, responsive, and genuinely invested in our success. We consider them an essential part of our team and would wholeheartedly recommend their services to any organisation looking to elevate their marketing and bid writing capability.” Paul McGrath MCMI, Managing Director, Consilium Contracting Services Ltd
